Breathe —& Begin

Client : Charlane Brady

Personal Brand & Website

Deliverables

  • Brand Positioning & Narrative

  • Mission, Values, and Tone of Voice

  • Website Copy

  • Apparel


Industry : Health & Wellness


Charlane Brady is a breathwork expert and yoga and meditation teacher, and wanted to build out her online health and wellness business, Breathe and Begin. This project focused on shaping a personal brand that blends breathwork, meditation, and yoga with lived experience, creating a voice that feels honest, accessible, and unapologetically real in a crowded wellness space. Charlane works with people navigating sobriety and high-performing professionals and athletes who want grounded ways to manage stress in their demanding roles.

The brand positions wellness not as an ideal to reach, but as a practice to return to again and again.

The Written Strategy

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THIS IS ME.

I know from personal experience the healing power of learning to sit with yourself and be still, to just breathe, and to me, it is everything. I’m here to teach you how to use your breath to experience greater well-being and a more grounded life. I know the healing power of meditation, breathwork, and yoga and have made it the center of everything I do.”

{WEBSITE COPY}

{WEBSITE COPY}

{COPY APPLICATION FOR APPAREL}

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Looking for more? Here’s what I created for…